Feature would be thirty seconds
(:30) in length and executed in-game during a stop in play.
Advertisers will be provided with two (2) x :30 video board
commercials at all Toronto Maple Leafs games.
One commercial will run pre-game and the other will run in the
first or second intermission/halftime.
LED SIGNAGE:
Advertiser will occupy one full
rotation on Air Canada Centre’s LED Video Bowl Signage System.
LED can run in conjunction with video board feature.
This new in-arena technology (900 linear ft. around the entire
bowl) provides full video capabilities, video board quality
picture, high impact and breakthrough presence.
The LED system allows for tactical multi-brand functionality and
exposure with flexible and cost efficient creative options
(animations, transitions, video, static).
Advertiser will receive two minutes and fifteen seconds (2:15)
of game clock time for all Leaf games.
MEDIA OPTIONS:
Concessions
Television
Radio
Print
INTERNET
OPTION:
Available
HIGHLIGHTS:
Air Canada Centre is 5 years old with > 14,600,000 guest to date
Last year alone, Air Canada Centre had 272 live events including
26 concert dates
Air Canada Centre is a very busy place hosting over 3.4 million
guest last year alone
Awarded the 2nd annual “Tourism Toronto Jeff Adams Access Award
of Excellence”
Awarded Facility Magazine’s “Prime Site Award”
Awarded Readers Choice Awards by the Toronto Star, Toronto Sun
and NOW Magazine
Awarded Listeners Choice Awards by CFRB and AM 640
Air Canada Centre was awarded Canadian Music Week’s “Major
Entertainment Facility of the Year” for the fifth year in a row.
DEMOGRAPHICS: •LEAFS (in-arena):
Skewed male (80%)
Average 36 years of age
69% Professionals, Owners, Executives, Managers, Sales
$110,000 average HHI
Averaging 6.3 games a year
