Dasherboard signage delivers the
most powerful, high-impact brand exposure to a targeted audience
during Devils television broadcasts as well as at the
Continental Airlines Arena during Devils home games. Dasherboard
signage may also be captured in background photography in daily
newspapers, magazines and other publications.
VIDEO SCOREBOARD SIGNAGE:
Television commercial spots
deliver your message to a captive in-arena audience. In-arena
television commercial spots will offer additional support to
promote brand recall at New Jersey Devils games.
LED SIGNAGE:
The future is now for Devils
partners to benefit from the most powerful and technologically
advanced signage offered at Continental Airlines Arena.
Replacing backlit signage, LED signage has proven to offer
sponsors a branding vehicle that has the ability to promote
optimum logo recall while delivering key messages to the
audience throughout the entire season.
MEDIA OPTIONS:
Concessions
Television
Radio
Print
INTERNET
OPTION:
Available
HIGHLIGHTS:
Fan Loyalty – Hockey fans are a unique breed… fiercely loyal and
brand conscious. 83% of all NHL fans declare hockey as their
favorite sport.
Better Entertainment Product – Rule changes in the game will
open up the play creating more excitement and curiosity about
hockey from the casual fan. In addition, more games are being
played within the division re-establishing the rivalries that
energize the game. For example, the Devils will now play the
Rangers, Flyers, Penguins, and Islanders 8 times each!
Marketing Re-Launch – A total “re-launch” of the NHL including
new league logo symbolizes a rejuvenated approach to selling the
game which will improve perception, attitudes, and stimulate a
deeper connection to the sport with its current fan base.
Long-Term Stability – With a fully redesigned economic system in
place, the NHL is poised for long-term growth.
Demographics – Of the four major sports, hockey boasts the most
desirable fan base in terms of income levels, age, and
education.
DEMOGRAPHICS: •Affluent
Average household income of Devils
attendee is $100K+ Extremely Loyal
83% of fans declare hockey as their
favorite sport Highly Educated
72% of Devils attendees have attended
college or post-graduate school Professional
67% of Devils fans hold Professional or
Managerial positions Age 18-49
78% Gender
Male 62% Female 38%
