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OAKLAND ATHLETICS & Network Associates Coliseum

VIDEO SCOREBOARD:

One (1) :30 broadcast commercial will air on both Diamond Vision screens PRE GAME every Oakland A’s home game (82) during the 2006-2008 season.
One (1) :30 broadcast commercial will air on both Diamond Visions screens IN GAME in every Oakland A’s home game (82) during the 2006-2008 seasons.

  

TV ROTATIONAL:

One half (1/2) inning of backstop rotational signage measuring 28 ½” by 20” (reference Kragen Auto Parts sign) for all locally televised 2006-2008 Oakland A’s home games (pre and regular seasons) on Fox SportsNet and KICU Action 36.
o Key television shots of the batter capture the sign in the background and are visible to fans in the Coliseum. Reports show this area receives on average exposure of 2:45 minutes per broadcast and over 10 minutes of in stadium exposure per home game.
o Package includes a one-time production cost.
o MLB has the right to blackout signage for any national or post season televised games.

 

 

 

Network Associates Coliseum Home Plate TV Rotational

MATRIX SIGNAGE:

One (1) Matrix Board Electronic Message will air on both boards (for :15) IN GAME in every Oakland A’s home game (82) during the 2006-2008 seasons.

 

 

 

MEDIA OPTIONS:

Concessions Trays, Cups, CD Lids

Television

Radio

Print

 

INTERNET OPTION:

Available


 

TEAM HIGHLIGHTS:
Client will have the rights to use the Oakland Athletics name and logo in association with promoting this partnership in with prior approval of usage/mention by the Oakland Athletics.

 

DEMOGRAPHICS:
•Bay Area Population Bay Area Baseball Fans Total U.S. MLB Fan
Sex of respondent: Men Comp %
Index 49.4%
100 57.0%
116 48.18%
100 55.84%
116
Sex of respondent: Women Comp %
Index 50.6%
100 43.0%
85 51.82%
100 44.16%
85
Age 18 - 34 Comp %
Index 31.7%
100 30.3%
96 31.13%
100 29.5%
95
Age 18 - 49 Comp %
Index 63.9%
100 68.5%
107 62.12%
100 61.64%
99
Age 25 - 54 Comp %
Index 62.1%
100 67.0%
108 58.65%
100 59.12%
101
Age 35+ Comp %
Index 68.3%
100 69.7%
102 68.87%
100 70.5%
102
College graduate (4 year college) Comp %
Index 15.1%
100 18.1%
120 12.33%
100 13.5%
110
Household income: $75,000 or more Comp %
Index 45.2%
100 56.9%
126 28.58%
100 32.01%
112
1+ Childeren in HH Comp %
Index 40.5%
100 40.2%
99 41.52%
100 40.7%
98
Market value of owned home: $150,000 or more Comp %
Index 55.0%
100 59.5%
108 35.11%
100 38.67%
110

ATTENDEES:

•2005 2,109,298

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