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TEAM HIGHLIGHTS:
While Phoenix is the 6th largest city in the United States, the
DMA ranks 15th overall. The Arizona Diamondbacks embraced the
state of Arizona since its inception and the people of Arizona
responded well. The Diamondbacks have been one of the top teams
in attendance in the National League from year one and enjoy
strong ratings on TV and radio.
The Arizona Diamondbacks are one of the few teams in Major
League Baseball that hold all their over-the-air media rights.
The Diamondbacks television partner is KTVK NewsChannel 3. KTVK
is the #1 independent station in the United States. Diamondbacks
on television offer in-game spots, a pre-game show and "Playin'
Hardball" a Sunday magazine-style show.
The Diamondbacks radio partner is News Radio 620 KTAR. This
heritage station has been broadcasting Phoenix sports for over
30 years. Diamondbacks radio offers in-game, pre-game, post-game
and a weekly Manager's Show.
Radio Fiesta 1400 KSUN is the Diamondbacks Hispanic radio
partner. Diamondbacks in Espanol is available for all 162
Diamondbacks games and provides SAP.
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DEMOGRAPHICS:
•Age
0-17 years 7.3%
18-24 years 12.2%
25-34 years 19.7%
35-54 years 45.2%
55+ years 15.6%
Gender
Male 58%
Female 42%
Household Income
Under $20,000 7.4%
$21,000-$34,000 12%
$35,000-$49,999 14.8%
$50,000-$74,999 18.1%
$75,000-$99,999 12%
$100,000+ 12.8%
Education
60% of members attended or graduated from college
ATTENDEES:
•2005 2,059,331 |
